Boost your Revenue and Increase Member Retention with InBody.

Gym owners are always on a lookout for providing the best and leading technologies to their clients, which can instill a two-way process of trust and confidence for both their consumers and themselves. 

The pandemic scare followed by a rising trend for the health & immunity concerns have led the people to realize that fitness is of paramount importance for every age group, in our day to day lives. Leading to more people signing up for fitness and health care initiatives by the gym and wellness centers. 

This paves way for two things: 

  • The industry is and will be certainly healthy and growing.  With people on the lookout for quality gyms and health clubs, now than ever before. 
  • The fitness space is becoming ever more and more competitive.  Attracting new members and membership retention has never been more critical for fitness centers than it is today. 

So, what is it that you can do to make the difference and along with it boost your revenue too? 

Hire personal trainers to help members reach their goals, develop new programs to diversify clientele and reach out to new types of members.  Well, they certainly are the tried and tested methods and do prove to be beneficial. 

But what can make it more attractive is a certified test, a proof of their efforts in all these initiatives – The InBody Result Sheet. A quick Body composition analysis on the InBody Device keeps the guesswork out and shows members exactly what all their hard work in the gym, working with trainers, has resulted in: the pounds of muscle gained and/or fat lost– whatever their individual goals are. 

It is just not limited to this there are many other ways in which an InBody Device can help you gain that momentum: 

Create Fat Loss/Muscle Gain Challenges Instead of Weight Loss Challenges and increase footfalls. 

Challenges and contests always boost morale and are a great way for keeping current members engaged and focused on achieving their goals. It also attracts others to come and enroll for a short-term period and then turn into full-fledged members once the results are seen by them. 

It is an opportunity to win on something that they are already working on and is surely a great way for your gym to motivate them even more!   

Body composition analysis allows a step further from tracking simple weight loss by showing what is actually being lost: fat, muscle, or water. Improve the Initial Consultation with a New Member by showing them where they are and where they should be able to reach, as everyone who enters those doors for the first time is surely looking for it.  It’s surely time to capitalize. 

Improving Training and Coaching Quality. Getting the right trainers is as important as getting the resources right, this is where quick, easy, non-invasive body composition analysis by InBody can help to assess, monitor, track and tailor the programs and hence improving the training regimen. The data can surely be adapted to meet the members goals and a proof of everyone’s positive efforts and transitions. 

Be on the Cutting Edge of Health and Fitness 

Age old facilities with old motivation posters makes the atmosphere look gleam and unhealthy. Body composition analysis is one of the coming things in health and fitness in the 21st century.  With the attractive & stunning InBody Body composition analyzer step up your fitness quotient with the latest technology backed by a Result sheet with a wholesome gamut of information, researchers and cases studies to showcase that there is science behind it.  Let people know where they can get their BCA Test in your gym, then Show their Progress on Paper. By showing a personal interest in their success and giving them the information, they need to track their results. This is an excellent opportunity to set InBody’s expertise with a consultation package and build another revenue stream for your gym. 

At InBody we assist you in the entire transformation journey of your clients. From the moment of intake to a fully motivated gym member, In-Body provides materials to increase motivation, loyalty and revenue.  

Connect now!

Fighting Sarcopenia: The Muscle Loss that comes gradually with Aging.

Sarcopenia is an age-related condition and can affect if not taken care off. In simple words muscles have a tendency to grow larger and stronger from birth but as per reports around the time you turn 30 you start to lose muscle mass and function and that is called sarcopenia with aging. Physically inactive people can lose as much as 3% to 5% of their muscle mass every decade, even if you are active, one can still witness some muscle loss which affects strength and mobility leading to frailty and the likelihood of injuries and risks in older adults. 

It is a vicious cycle which affects the ability to carry out physical activities. leading to further muscle mass loss and vice versa, affecting the quality of life and expectancy.  

It can be greatly improved by assessing right and planning effective exercise and proper nutrition. Maintaining a sedentary lifestyle following diagnosis of sarcopenia can also lead to greater and faster muscle mass loss.   

Body composition is essential for understanding muscle, fat and how it affects health and disease risk. Deeper insight into body composition helps in ensuring right treatments and targeting for improvement to reverse or prevent functional impairment, sarcopenia or frailty. 

There are many interrelated parameters to assess sarcopenia while checking Body Composition. 

Accurately measuring fat-free mass in each segment of the body the Skeletal Muscle Index (SMI) easily identifies muscle mass and frailty risk. Sarcopenia and frailty affect mortality, cognitive function, and quality of life, maintaining lean mass becomes an integral part of ensuring one’s quality of life. SMI is the ratio of the muscle in your arms and legs to your height. SMI can be obtained by dividing Appendicular Muscle Mass with Height(m)2. Using the SMI value (parameter), one can diagnose sarcopenia and monitor nutritional status and frailty risk 

Simply going by the weight and its changes cannot monitor disease risk or changes in health status with aging. Sarcopenia reduces the physical activities thus leading to obesity and weight gain among individuals & elderly and this can result in sarcopenic obesity. This cannot be ascertained by weight or BMI. InBody provides accurate measures of body composition, with Muscle-Fat Analysis, Percent Body Fat and Visceral Fat, in order to track the physiological changes from inside out.   

In less than 60 seconds, the InBody Test provides easy-to-understand, accurate measurements to evaluate a person’s body composition and determine risk of sarcopenia or frailty. It identifies; 

  • Identify areas weakened through muscle loss that increase risk of health complications or falls 
  • Assess muscle mass to determine muscle loss and regain through rehabilitation programs 
  • Quantify health risk through the evaluation of body fat distribution 
  • Track fluid imbalances related to loss of muscle mass, edema, or inflammation. 

This in-depth analysis provides an edge for identifying health risks and preventing progression to chronic diseases associated with sarcopenia and muscle loss. 

Connect with our InBody Specialist now, to know more.

Exercise & Immunity during the pandemic.

Staying fit keeps one healthy physically, but exercise also boosts mental and spiritual health. During a pandemic situation like the one we are facing now, clouded with so many uncertainties, it is important to not give up on a fitness routine just because one can’t go to the gym, attend an exercise class or indulge in an organised sport.  

 Why should we workout?  

The regular physical activities which we were doing in the regular day to day scenario has taken a backseat too. Giving us all the more reason to pull ourselves and find safe alternatives to indulge in excercises and workout. Of course, exercise helps prevent weight gain, but also offers plenty of other important benefits. Exercise can lower the risk of developing health conditions like: Depression, Diabetes, Heart disease, High blood pressure and many other critical illnesses. Alongside it also helps in building muscle and strength, improves sleep patterns and boosts Immunity. Yes, the human immune system is a highly complex network of cells and molecules designed to keep the host free from infection and disease. Exercise is known to have a deep impact on the normal functioning of the immune system and always ‘looking for a fight with viruses.’  Thus, it is important that our immune cells maintain their ability to redeploy to prevent viruses and other pathogens from gaining a foothold inside the body. 

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So, how much exercise is needed? 

 This is becoming more all the more crucial as many of us have restricted access to the gyms and wellness centers where we would normally undertake exercise and physical activity regimes. Adding to this are the known negative effects of social isolation leading to confinement on immunity. In this regard, it is vital that we try to maintain our activity levels. 

Develop a Routine 

According to experts, regular physical activity can help one feel better and have more energy. Creating and maintaining a regular schedule when it comes to your exercise routine can help you achieve the results you want. The key is to do enough and to do it often. From moderate physical activity to enhancing flexibility, as well as muscle-strengthening workouts two or more times a week one can indulge according to their health and body composition. 

Listen to Your Body and its composition.  

Body composition is the proportion of fat and nonfat mass in the body. Body Composition breaks down the body into its core components: fat, protein, minerals, and body water. It describes your weight more accurately and provides a better glimpse into your overall health. Knowing your body composition can help you assess your health and fitness level as it accurately shows changes in fat mass, muscle mass, and body fat percentage. By differentiating between muscle and fat, with a quick body composition analysis, remove the guesswork of determining what your weight fluctuations mean, be it muscle gain, fat loss, or anything in between.  

Find your baseline so you know what you need to lose, gain, or maintain: 

  • Assess your Percent Body Fat so you can focus on fat loss, not just weight loss 
  • Maximise your workout routine to fit your unique health and fitness goals 
  • Calculate your calorie expenditure and create nutrition plan accordingly. 
  • Set realistic goals, accurately monitor progress, and stay motivated 
  • Make more educated decisions to improve your body composition 

Focus on Whole Health is the need of the moment with Exercise and nutrition to boost the Immunity.  

Not only can exercise and proper nutrition have a positive direct effect on the cells and molecules of the immune system, but it is also known to counter the negative effects of social distancing and its related stress on various aspects of immunity.  Given the challenges of 2020, this process is also important to minimize the impact of the virus and to make a head start in the coming year for a healthier lifestyle. 

What is Visceral Fat? Why is it Important ?

Fat is very important part of our healthy being. It is not only a means of storing excess energy but also synthesis and secretes substances like hormones and inflammatory mediators striking the right energy balance. It also affects other body functioning conditions such as immunity and overall health. 

It is healthy to have some body fat, but not all fat is good. So, the question is why is visceral fat something you should keep an eye on? 

Visceral fat is that body fat which is stored within the abdominal cavity. It is near to several vital organs, including the liver, stomach, and intestines. It sometimes can also build up in the arteries. Belly fat can also be subcutaneous fat which is just stored just under the skin.  Visceral fat is actually inside the abdominal cavity that can’t be seen easily and is the “active fat” which works from inside and disrupt the bodily functions. 

Researches states that Lipotoxicity has roles in insulin resistance and pancreatic beta cell dysfunction. Increased circulating levels of lipids and the metabolic alterations in fatty acid utilization and intracellular signaling, have been related to insulin resistance in muscle and liver. According to Harvard University, visceral fat secretes cytokines, which play an essential role in the human body, but increased levels of cytokines due to excess visceral fat can be problematic.  

Most importantly, excess visceral fat over a period of time increases risk for developing several serious long-term, life-threatening medical conditions like :

  • Heart Disease 
  • Metabolic Disorders 
  • Type 2 diabetes 
  • Stroke 
  • Cancer

Fortunately, visceral fat is extremely receptive to exercise, diet, and lifestyle changes and is not something to be dreaded of. Monitoring and measuring the Visceral fat is essential in understanding the complexities associated with it. Just assessing the weight or height cannot divulge as to how much fat one has. Even the Body Mass Index (BMI), which is commonly used by physicians, and professionals around the world to determine if a person should be considered overweight or obese is not sufficient. It is just a rough guide as BMI cannot tell the difference between muscle mass and fat, their assessment and distribution. 

A through body composition Check can give much more information about the risks associated with Visceral fat. From the Waist hip ratio to the Visceral Fat Area there are many parameters that can assimilate information on the estimated amount of fat surrounding internal organs in the abdomen.  Apart from identifying the Fat content in the body it can also help in managing and understanding the corrective actions that can be taken Like a BMR, which can help in determining daily caloric needs, weight Control, Skeletal Muscle Mass or keeping a track of the same with the body composition history. 
 

 A healthy, active, low-stress lifestyle and keeping it assessed and monitored regularly can prevent visceral fat from building up in excess in the abdominal cavity. 

Read more :

You are not safe if Visceral fat is High. 

Decode your Body Composition With InBody 

How to Test on an InBody Device

71% Indians suffer from poor muscle health

Often ignored and misunderstood as an area of relevance only to a sportsperson or a gym goer, muscle health of seven out of 10 Indians is poor, said a new study.

“As per the study, 71 per cent Indians suffer from poor muscle health and need to gain muscle mass. Poor muscle mass could lead to impaired muscle function, fatigue and poor metabolic health,” said the joint study conducted by InBody and Ipsos.

InBody is a leader in body composition analysis and Ipsos is a market research firm.

“Not many Indians know about its overall impact on health and wellness. Good muscle health is not only a key for an active lifestyle but also for carrying out our daily physical activities to maintain a healthy life,” said the study.

The study was conducted across eight cities — Delhi-NCR, Mumbai, Kolkata, Chennai, Ahmedabad, lucknow, Patna and Hyderabad covering 1,243 people. The respondents were a mix of working and non-working individuals of 30 to 55 years.

lucknow had the highest percentage of males and females having poor muscle mass, with 82 per cent males and 80 per cent females. Delhi-NCR had a lower percentage of people with poor muscle mass, with 64 per cent of both males and females.

The study also analysed the body protein level and the trend was similar to that of the poor muscle mass levels.

“Nutrition and exercise have been shown to play a major role in improving muscle health. With reference to nutrition, one specific nutrient that plays a role in muscle health is protein. The present research acknowledges the importance of protein in daily diet and exercise to maintain good muscle health,” it said.

Further, it said adequate intake of dietary proteins is vital as it ensures provision of amino acids and stimulates protein synthesis. Dietary protein and specific amino acid ingestion largely raises muscle protein synthesis and inhibits protein breakdown.

Along with adequate protein intake, exercise also plays important role in stimulating muscle protein synthesis and good muscle health.

According to the study, the alarmingly large proportion of Indians suffering from poor muscle health is a matter of great concern and it is important to find out ways and means to address this issue.

“There is an urgent need to spread awareness about muscle health, role of adequate protein intake and exercise for a healthy life,” it added.

Understanding Bioelectrical Impedance Analysis

The technology that is driving towards a healthier future!

Being healthy is of prime importance in life, given the scenario it has become all the more evident to take care and keep tab on changes happening inside the body. It is not sufficient to analyse a patient’s health status by just measuring weight, height or BMI. 

The elements that are essential for a proper functioning of a human body are referred to as body composition. Body fat is one important and critical component of body composition. Ideally, it should be in the right amount, not too much not too less. 

How to ascertain that? 

The human body comprises many measurable components. The most frequently applied model to evaluate body composition in clinical, general and fitness practice is the Bioelectrical Impedance Analysis. It is a broadly applied approach used to measure body composition and assess health. Allowing for early detection of an improper balance in body composition, which encourages earlier intervention and prevention of any disease or illness. It also acts as a measurement of fluid and body mass that can be a critical assessment tool of the current health status. 
 

So, what is Bioelectrical Impedance Analysis (BIA)?  

Bioelectrical impedance analysis (BIA) is a method to measure the components of the body, including muscle mass, body fat, and total body water, through a mechanism of resistance and reactance. Low and high- frequency electrical currents are sent through the water in the body via the electrodes to measure its reactance & resistance impedance. Based on the difference in resistance or the impedance when the electrical current is conducted through fat or lean components of the body It is used to determine total body water (TBW), and assess various parameters like fat-free mass (the portion of your body that does not contain fat, including your muscle and bone) and then body fat.  

The concept of reactance

Using the impedance and the height of the individual, it can determine the volume of total body water, followed by other specific parameters such as muscle mass and body fat percentage and much more. 

It is a safe and cost-efficient method that avoids exposure to radiation, thus, applied and practiced by many researchers, nutritionists, fitness and medical experts to asses body composition easily and accurately. Over the years the technology has evolved and has overcome the primary limitations which worked on the assumption of the human body as one single cylinder on a single frequency (50 kHz) while using empirical estimations. 

Inner Image | InBody Technology

Accelerating the growth and evolution of BIA, in 1996, InBody was developed, overcoming the limitations of traditional BIA technology and started measuring the different body segments at different frequencies. The world’s first 8-point Tactile Electrode System with Direct Segmental Analysis to measure impedance in the five segments of the body considering each as a different body cylinder, using multiple frequencies. Professional practitioners use it for measurements of body composition and fluid status without relying on empirical assumptions based on age, gender, ethnicity, or body shape, producing accurate and precise results that are validated to gold standard methods. 

What is BIA and How Has it Evolved - InBody USA

While in healthy people the body composition is balanced, in unhealthy people the balance is unstable and can be assessed by cross studies of various parameters that are assessed in the quick InBody Analysis. The possibility to analyze and evaluate the balance of body composition with the BIA technology is an important step for gauging the metabolic status, obesity index edema & protein-deficient malnutrition, to name a few, followed by the targeted corrections and possible healthier Lifestyle. 

Interested in learning more about how InBody can be utilised for you, connect with us @ +91 22 62231911.

Glance through our range of Avant-garde Body CompositionAnalysers @inbodyindia YouTube channel.

It’s not about Scales! A Healthy outside starts from a healthy inside

A Healthy outside starts from a healthy inside 

Being healthy is about understanding and assessing your body and its changes; especially for women

Women’s lives and roles have changed over the decades. With the socio-economic changes around the world, there’s no one-size-fits-all definition for women’s health. There is a conspicuous change in women and they are increasingly expanding their involvement in diverse areas of the society. Women and men share many similar health problems, but due to the anatomic differences between them, women have their own health issues, which deserve special consideration; most of them are neglected many a times. Such is the complexity of the life of a simple woman in comparison to their other half. 

There are various phases in women’s life from infancy, puberty, reproductive age, climacteric period, and elderly years, which are often marked by specific signs and symptoms, such as menstrual cramps, mood swings, hot flashes and weight gain. What’s common during these phases is Iron deficiency, B12 deficiency, Calcium deficiency etc. which leads to further complexities. It is important that every woman has access and understanding of the vast nature of women’s health issues, covering all aspects of her body.

Most of the health-related issues among them revolve around Percent BODY FAT, VISCERAL FAT, AND LESS AMOUNT OF SKELETAL MUSCLE MASS with the common symptoms like weakness, lack of energy, lack of strength; a possible sign of anemia or low skeletal muscle index. Initially, deficiency can be so mild that it goes unnoticed. But as the body becomes more deficient, they worsen, the signs and symptoms intensify. Some of the common ones are: 

1. Anemia, which is followed by Less Muscle and more amount of fat. Hemoglobin levels are associated with muscle and fat mass changes and decreased muscular strength is in the presence of anemia too.                                                  

2. Obesity which is central to the metabolic syndrome and is strongly related to polycystic ovary syndrome (PCOS) in women. Obese women are particularly susceptible to diabetes, and diabetes, in turn, puts women at dramatically increased risk of cardiovascular disease (CVD). It can be assessed by visceral Fat and percent Body fat levels.

3. Osteoporosis; It affects mostly older women, but prevention starts when you are younger. No matter what the age, steps to build bone mass and prevent bone loss with assessing bone mineral content should be done.

4. Lifestyle disorders: Stress, lack of physical activity, sleep deprivation and unhealthy eating habits can lead to many disorders. Lifestyle management improves quality of life and keeping a track of body composition motivates for a better lifestyle.

Physical function is critical for mobility and quality of life. Understanding how healthy lifestyle choices to be made in respect to your body composition can help you feel your best at any stage and also assess & monitor for additional suggestions from the experts. 

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Staying Fit always on your mind?

Fitness is not a daily chore it’s a way of life. What exactly is fitness? It is a question which many of us still are confused while answering. To understand this, we must first understand the composition of our own body.

It is about differentiating and identifying what is body fat, muscle mass, bone weight, and extra cellular water ratio of our body. Body fat isn’t the only concern, though. The distribution of body fat is an important factor too.

Sounds complicated, well it’s not. These are the parameters that can be easily accessed with a Body composition Analyzer and provide a variety of reports accessing the fitness of the body.

We have been very cautious with parameters such as BMI, weight, strength of our body; but often overlook composition as an important metric for monitoring health. The trends are changing these days. With the new BIA technology, the focus is on a detailed segmental analysis of our body to understand and comprehend various parameters.

InBody’s BIA technology equipped devices measures impedance by applying alternating currents with different frequencies on the human body. It gives an accurate result of almost 98.4% as compared to the DEXA standards.

Only impedance is used to determine your body composition results; with no empirical estimations such as gender and age are used or required to predict your body composition. It goes beyond the conventional method of weighing and measuring on a weighing scale or a BMI scale and understanding the Body Composition as a science for health and fitness.

It provides you accuracy with convenience giving an edge to your healthy lifestyle and making you a Fitness expert of your own and your people too. It’s time to move aside the regular scale and focus on being the Fitnessista right away.

Nurture your body and let it breathe in the essential nutrients and create a beautiful balance for a healthy and fit lifestyle.

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