Walk into most gyms in Mumbai and the sales pitch is a tour: the floor, the equipment, the changing rooms, the price list. At Krux Get Fit in Kalina, the tour has one more stop. Before a prospective member leaves the building, they stand on an InBody 970S and find out what their body is actually made of.
Krux Get Fit sits in Kalina, a short drive from the Bandra Kurla Complex — close enough to draw from BKC without sitting inside it. "The Krux Get Fit is the only premium fitness centre located in Kalina, and also very near to BKC," says Tazeen Gazdhar, the centre's Sales Manager.
Premium, in this case, is a positioning the gym has to keep proving. "Krux Get Fit focuses on giving premium facilities to the members," Gazdhar says — and one of those facilities is a body composition analyzer that any member can use to see where they stand. The centre runs the InBody 970S, the top of the professional range, in what InBody India bills as the first 970S installation in an Indian gym.
The problem with the number on the wall
Every gym in India already has a body composition tool of sorts. It is the weighing scale near the entrance, and Gazdhar's issue with it is that it answers a question nobody actually asked.
When you enter a gym and you stand on a weighing machine, it only shows how heavy you are. But it never tells you how much muscle mass or fat percentage you have in your body.
Tazeen GazdharSales Manager, Krux Get Fit
That gap matters most for the person who is doing everything right and seeing nothing move. A member who trains for eight weeks, adds muscle and loses fat can step on a scale and find the number almost unchanged — and quietly conclude that the gym is not working. Weight alone cannot separate the two things that changed.
A weighing scale tells you
- One number: total body weight
- No way to tell muscle from fat
- No baseline a trainer can program against
- Progress that stalls looks like failure
An InBody test tells you
- Skeletal muscle mass, in kilograms
- Body fat mass and body fat percentage
- A dated baseline to measure against
- Muscle gained and fat lost, tracked separately
"In InBody, it shows you your result — how much muscle mass, how much fat you have in your body," Gazdhar says. "And you can track your progress from there itself, and achieve your goals with your body analysis."
What happens when an enquiry walks in
The part that changed the business is where the test sits in the process. Krux runs it during the sales conversation — on people who have not joined yet.
An enquiry walks in
A prospective member arrives at the Kalina centre, usually with a general goal — lose weight, get fitter — and no data behind it.
The gym tour happens first
"After introducing them to our gym," as Gazdhar puts it — the floor, the equipment, the facilities Krux positions itself on.
Then the InBody analysis
The prospect is taken to the analyzer and tested. The result sheet comes back with skeletal muscle mass and body fat percentage on it.
They see where they stand
"There they can see where they are standing right now, and how much muscle mass and fat they have in their body." The goal stops being vague.
The conversation changes
Instead of a salesperson making a claim, there is a printed baseline on the table — and an obvious reason to come back and re-test.
Gazdhar is direct about the commercial effect, without dressing it up:
InBody has really helped us in increasing our sales. When the enquiry walks in, and after introducing them to our gym, we take them for an InBody analysis — and there they can see where they are standing right now.
Tazeen GazdharSales Manager, Krux Get Fit
Why it works at the enquiry stage
A gym tour asks a prospect to imagine a result. A body composition test hands them a present-tense fact about their own body, in their own hand, before any money changes hands. The membership stops being a purchase of access and becomes the plan for moving a specific number.
From a number to a reason to come back
What Gazdhar describes next is the retention half of the same idea. A baseline is only useful if there is a second reading — and the second reading is what brings a member back through the door.
"That really motivates them," she says. "They can actually come to the gym, and they know that when they are coming to the Krux, they will get a better result. They can track their result, and we can give them a better experience."
That is the loop a body composition analyzer creates in a fitness business: test, train, re-test. Members who can see skeletal muscle mass going up while body fat comes down have evidence that the programme is working, on the weeks when the mirror and the weighing scale both say nothing has changed. For trainers, the same report is a programming input — it tells them whether a member needs to be pushed toward muscle gain or fat loss, rather than both at once.
Getting it onto the floor
A body composition analyzer only earns its place if the staff around it know how to read the report. That, Gazdhar says, is where the handover mattered more than the hardware.
The delivery included the InBody 970S along with a BSM170 stadiometer for height and an InGrip hand-grip dynamometer for grip strength — installed and assembled on site rather than left in cartons.
The InBody team was very cooperative. They were on time. They helped in everything — helping us to learn how to evaluate the results. They were willingly showing again and again about the explanations, to my trainers as well and my staff.
Tazeen GazdharSales Manager, Krux Get Fit
The repetition is the point. A sales team that can confidently walk a nervous first-timer through a body composition result — what skeletal muscle mass means, why body fat percentage matters more than weight, what a realistic 90-day change looks like — is the difference between a device that gets used on every tour and one that gathers dust in a corner.
The same idea, in one line
Krux Get Fit did not buy a body composition analyzer to add a service to its price list. It bought one because the first honest conversation with a prospective member is easier to have when there is a number on the table — and because that same number gives the member a reason to come back and check it.
Or, as Gazdhar puts it: you can track your progress from there itself, and achieve your goals with your body analysis.
Running a gym or studio in India? See how InBody works for gyms and fitness centres, compare the professional body composition analyzer range or the InBody 970S specifically, or find an InBody test near you to try one yourself first.